How can you ensure the future of your architecture firm is safe and secured? Like all other businesses, it’s about effective promotion. You need to take one step at a time. Whether you are new to the business and looking for your first client or want a group of better clientele, you need to stay organized and consistent to reach your marketing goals. Moreover, you must act mindfully and be creative with your promotional tricks to stay at the top of the competition.
In this blog, we have discussed the best ones. Reading below will help you understand what can lead you to attract quality leads to your architecture firm.
1. Give Away Architecture Cards
The best way to attract more customers is to connect better with them. And how you can do that is by developing a personal relationship with your valued clients so they are happy with your brand and its customer service.
One of the proven ways to develop such great customer relationships is by sending greeting cards during festivals. Many famous businesses follow this practice for its amazing results. For example, when you are in the architecture business, you can send architecture Christmas cards to your clients during Christmas.
When they receive such a card, they will remember your brand and the work that your company had done for them in the past. A sincere gesture like this will help your company stay in their thoughts and eventually they will come back to you in the future.
So, what are you waiting for? Start sending architecture cards to your clients in the coming Christmas and build amazing relationships with them like never before!
2. Gather More Customer Emails
Is your newsletter sign-up form getting ignored lately? Well, it is not prominent enough to attract your visitors then. This means that you need to check if the email newsletter software that you are using is offering a way how you can make use of a slide-up email form or pop-up on your website to collect the email ids of more customers. This way, it will help you reach out to more people and enhance your customer base.
3. Showcase Your Clients’ Testimonials
One of the yet another best ways you can get more leads is by adding quotes and testimonials from your past clients to your homepage. If there are any specific testimonials or quotes available for your specific projects, you can add them to the respective project page of your website. This will help your potential leads understand the quality of your work and thus, your footfalls will surely increase.
All that you need to do is just ensure that the testimonials are believable; don’t post fake quotes praising your brand too much. Remember, people are smart enough to understand the difference between real and fake! Moreover, if you focus on such quotes that speak about the best and unique aspects of your architecture services, it will help you get more customers.
4. Let There be Text Over Your Hero Image
When your prospective customers visit your website first, what they see at their first glance is your most treasured real estate asset. So, if you want to place a prominent shot there from your latest project, make sure it is overlaid with text that promotes your brand and of course, don’t forget an interesting contact button!
5. Focus on Your Architecture Services
If you want to promote your services more and want more leads to use them, it is crucial to make the homepage ‘offer’ of your website an appealing one, else your customers will go look at the memes more. You will want to make your website more interesting than the memes. Right? So, it’s always a smart idea to act mindfully and focus more on your services. The benefit of your services should be very clear to your customers so they can keep coming back to you.
6. Leverage the Benefits of a Calendar
The website of your architecture firm should be designed in such a way that when your visitors finish filling out your company’s contact form, they get redirected to your calendar. This will help them get the option to book a time to speak to you rather than waiting to hear from you after sending an email or waiting in the queue to talk to your customer care team. This will not only help you improve your conversion rate but also reduce the time that you might have to even otherwise waste following up with them.
Promoting your architecture firm is not something very complicated! All that you need to do is just follow the above steps, explore new marketing hacks, and that’s it. No one can stop your company from becoming the most popular architecture brand in the town!